Making Friends With Competitors

Making friends with competitors

Despite being told to avoid the competition at all costs it is worth sitting down with them over coffee and finding out if there are niche skills between you that in fact complement each other.

Not only is it likely that your competitors will be experiencing the same challenges as you, there might be an opportunity to work together and come up with strategies for developing key areas of the market for your, most likely, niche offering, in order to create a ‘bigger pie’.