Have a Clear Vision

Have a Clear Vision

When raising finance, the foundation success factor is knowing where you want to go; it’s the old adage of ‘if you don’t know where you are going, how are you going to get there?’

Think about what ‘success’ looks like to you. What do you want your business to look like five years from now? A lack of clarity as to the direction your business is heading leaves you susceptible to making decisions which may not be in the long-term interest of the business.

We each have a different definition of success. For some, success is hitting an annual sales figure; for others, it’s about profit, number of customers, or the range of products on offer. What’s yours?

Decide precisely what success means to you, because without that clarity raising finance is meaningless.