Naming your Business

Naming your Business

The name of your business is very important and quite often a lot of time is spent thinking of snappy names that will stick in the memory.  However, many new businesses don’t check if they are able to purchase the website domain name to correspond with their name or fail to conduct searches to check that their name won’t cause offence to an existing business that trades under the same or similar name.  This often leads to a Cease and Desist letter from a set of expensive London lawyers.  In a recent case a local convenience store named itself Singhsburies and was challenged by the global supermarket over that.  It may well be that the owner has a strong sense of humour as he has now changed it to Morrisinghs but on a serious note if you have spent a lot of money on signage and marketing for your business you don’t want to be in a position 6 months down the line where you have to change the name to avoid legal action.  It is worth taking advice from an intellectual property specialist as it shouldn’t cost an awful lot of money and could save you potential difficulties in the future.