Liz Earle's Top 10 Tips for Mature Entrepreneurs

  1. Have confidence in your abilities – whether you are taking your career in a new direction, or returning to work after time away, believe in the values you bring to the table. Your wisdom, experience and ability to see the bigger picture will be great assets to any business 
  1. Knowing your subject in –depth  is key – never stop reading and researching your business’ subject 
  1. Know your business strategy inside out – Once you have the concept thought out, you need to know, and be able to explain to others, how it translates into a business. This is fundamental to securing support and financing. 
  1. Get tech savvy – technology and social media are crucial to a modern business, and they don’t have to be intimidating. There is plenty of support available and  you can even visit a Barclays branch for free support from Digital Eagles 
  1. Always take your time, even if you feel like it is limited – I have always said “if it has to be now, it has to be no”. Never let anyone rush your decisions, each one you make could have a long-term impact on you and your business, so it has to be right 
  1. Look after your wellbeing – prioritise your own health and wellbeing so you can build a healthy, robust business as an entrepreneur. Eat well, get moving and safeguard your sleep (especially important as you get older) 
  1. Trust your gut instinct – there is research that shows that your gut and brain are connected, so follow any strong instincts, they will most likely be right 
  1. Find your passion – establishing a business is no small feat. It will take time, energy and commitment. To make it a real success, you have to truly love what you do 
  1. Prioritise what is important to you – never compromise your family for your business. Put family events into your year’s diary and fit work around that. 
  1. Don’t be afraid to ask for help – whether it’s visiting your bank’s local branch to ask about their support for start-ups, asking contacts who are in business for advice, or even asking family members to help with tasks around the house to give you some extra time, there are plenty of people able to support you in your journey