Digital Marketing Methods

Eight Excellent Digital Marketing Methods that won’t Break the Budget

You don’t need a large budget to create and distribute effective digital marketing activity.

There are plenty of free or low-budget tactics you can implement to help generate brand awareness, engage potential and existing customers and drive sales growth.

Here are 8 of Superfast Business Wales’ favourite low-budget digital marketing techniques

Content is always king!

Great, regularly updated content is what will keep consumers returning to your website and business. Whether it is advice articles, research pieces, news or updates, useful and relevant content will add more value to the customer journey and ensure your website remains current and up-to-date. Content will not only attract visitors but gives you great material for social media profiles and email marketing activities and will help your business to rank better in search engines.

Get visual with video

Try your hand at creating informational or demonstration videos to help your customers. These video can be easily and cheaply made in-house but will help to indicate your knowledge and develop you authority within your sector.

Be a social butterfly

Make the most of the growing number of social networks to engage with your customers, share your content and develop your brand personality. By scheduling regular updates you can ensure your business is always active online, even during busy work periods.

Recycle old content

If you’re struggling to generate new content ideas, consider creative ways that you can repurpose your existing content. You could turn some research into an infographic, create a video based on content from an old article or consider new ways to get your content in front of a wider audience. It’s unlikely that all of your customers have seen your existing content so there’s plenty of opportunities to be resourceful and inventive!

Make the most of customer referrals

Word of mouth is a powerful tool for growing businesses as these free recommendations can help raise awareness and drive sales. By creating a referral programme you could encourage customers to share an email or link with their friends for both to receive a discount or gift when the prospect converts. 

User generated content

Encourage your customers to share their own photos, review and videos with you via your website or social media. This will not only help to create awareness of the business amongst their own circle of followers and friends, but provides great user-generated content that you can, with their consent, use to show your product or service in action. These real-life endorsements act as another great online testimonial to encourage potential buyers.

Partnerships and collaborations

Are there opportunities for you to partner or collaborate with other businesses in your field or complimentary sectors? Far from being counterintuitive, if you choose the right business to work with you could help to cross-promote both businesses and drive sales. You could increase sales growth by effectively raising your profile in the field, reaching a new un-tapped audience and increasing awareness of your business.

Email marketing

Email marketing is a great tactic for businesses of any size. Developing a great email newsletter or automated email marketing provides a great way to keep in regular contact with your fans and customers. Regular communication with your audience will help you to keep your brand in their minds, develop long-term relationships and increase up- and cross-selling opportunities.