5 Festive Marketing Tips
No matter what your personal feelings about this time of year, Christmas presents both challenge and opportunity for small businesses.
It’s the perfect time of year to relax a little and share some festive cheer with your customers, new and existing. Here are our top 5 tips for brightening up your festive marketing efforts.
Yes of course you want to sell your product or service. But at this time of year it’s not a bad idea to spread some festive cheer with a message of season’s greetings. Or promote some holiday specials. After all, Christmas comes but once a year.
Invite good cheer
Invite your fans to interact with you on your business social media of choice. You could run a competition or offer special discount codes to the first person who likes your status or anyone who visits your business and tags you in a post.
Send a card
Yes, people still do that. Surprise your loyal customers and send them a Christmas card and maybe a small token gift, like a calendar or even just a candy cane!
Host a holiday event
Why not invite some of your most loyal customers to a small gathering to celebrate the season. It doesn’t have to be a big event, and it will be a good opportunity to get to know the people who support your business and perhaps even make some new contacts.
Customize your email template
Changing your standard email header to a more festive one can cheer things up in someone’s mailbox and who know, it might even inspire a purchase.
None of these need cost you much more than a little extra attention to detail but they might just make an impression and help you stand out in the general chaos of this time of the year