Publicity and Visibility
Becoming a sponsor can be a good way to increase awareness of your product. All events (Business to Business, Business to Consumer, The Arts, Sport, the list is endless) will have their own target market and marketing campaign and can generate media coverage, not just on the day but in the weeks running up and afterwards. Having your brand appear in the media through images or news stories can be invaluable in associating yourself with that event sector audience. Sponsorship of a Business Awards category or a sector relevant competition can be a particularly beneficial as a first step commitment to sponsorship. Raising your profile amongst businesses who have similar goals to you can lead to contacts being made for future partnerships.