Food Tourism

The food tourism industry has grown significantly within the last ten years and continues to grow. Great Britain Day Visits Survey 2013 reported that 89 million tourism day visits were made by British residents to destinations in Wales, generating an expenditure of £3,061 million. Eating out accounts for 40% of this expenditure - a huge £1,219 million!*

Good quality local food on menus, farmers markets, homemade produce and food festivals all contribute towards creating a sense of place and is a key reason for many when choosing a place to visit.

Torfaen has been awarded funding from LEADER to deliver a five year Food Tourism project in line with the Welsh Government Food Tourism Action Plan 2015 -2020 

The project will deliver the ‘Food Tourism’ activities set out under Torfaen’s Local Development Strategy

The key objectives of the Food Tourism project are:

  • Develop Torfaen as a food tourism destination through a series of food related events such as festivals, food tours, farmers markets and other food tourism initiatives.
  • To support local producers, farmers and land owners from Torfaen`s rural wards to develop their businesses and promote their offer.
  • To support local producers to attend local and regional events
  • To develop a sustainable resilient local produce supply chain.
  • Work with regional and national partners to identify ways to develop a shared distribution of produce to develop local and regional food supply chains.
  • To encourage the use and promotion of local produce through hospitality, food outlets and tourist destinations.
  • To facilitate rural networks, groups and social enterprises etc to develop their ideas into viable community enterprises that support the production and supply of local produce.

 If you would like more information contact tracey.marsh@torfaen.gov.uk or telephone 01495 746239.