IUK Launches Two New Competitions for Immersive Audience Experiences

IUK has up to £17 million available to invest in projects to test and generate new ideas for immersive experiences for audiences and transform the creative industries.

Immersive experiences such as virtual, augmented and mixed reality have the potential to revolutionise the way people interact with the world. Industries that could benefit include advertising and marketing, architecture, fashion, film and television, gaming, publishing, museums, and music and performing arts.

Up to £16 million is available for four demonstrator projects for immersive experiences with audiences of more than 100,000 people. A further £1 million is available for early-stage projects that seek to understand customer needs for immersive experiences and the tools required to deliver them.

Further information here
Posted on: Wednesday 20th June 2018