Entering Awards – Business Vanity or Sanity?


What does entering and hopefully winning awards mean for our business? Is it just for vanity or does it make good business sense?

Laura Waters, co-director of Solar Buddies provides her thoughts.

We have been fortunate to win a few awards since we launched Solar Buddies in 2011. Naturally, we are incredibly proud of these achievements and are currently still celebrating after finding out that Kelli, my business partner has been named as a finalist in the 2019 NatWest Everywoman Awards.

Well-deserved recognition and appreciation of your hard work and how you have made a difference be it individually or as a business. 

There are many of us who every day strive to do our best for our customers. We are all motivated and have a passion for what we do. Winning or being shortlisted for awards is confirmation or perhaps could be seen as a seal of approval from the award judges who are often industry experts or your customers.  

Stand out from your competitors

In such a competitive world, winning or even being shortlisted can help you stand out from the crowd. It makes you unique amongst your competitors. 

We all do business in a hugely competitive world where our potential clients and customers face a difficult decision about who to buy from. There is undoubtedly so much choice out there and having an industry recognised award can help them decide who to do business with.  

An opportunity to thank those you work with

If you win an award, why not take the opportunity to thank your colleagues for their efforts? The words ‘thank you’ are a great motivator as everyone in an organisation likes to feel valued.  

Attracting new employees

In terms of attracting new employees, awards can be very useful as they send out a clear message to potential employees, that yours is a great business to work for. Who wouldn’t want to work for a highly regarded, successful business that is going places?

To conclude, winning an industry award, or just being shortlisted for one, is undoubtedly a good piece of news. So, don’t keep it to yourself. Share it with as many people as you can. Include it in all your sales pitches and marketing activity. Get it out there on the social media platforms you post on and put it on your letterhead, e-mail footers and website.