Blaenavon Mum fulfils her dream and opens 'The Flour Girls' bakery business

Having operated out of her home kitchen for more than a year making celebration cakes for friends and family, local Blaenavon Mum of three Rhian O’Connell has now fulfilled her dream to open a bakery business.

 Situated  in a central location at 67 Broad Street, Blaenavon in the heart of the Blaenavon World Heritage Site, The Flour Girls officially opened its new premises on Saturday 6th April. Rhian offers bakes, bread, pastries and savouries in addition to the exquisite, made to order celebration cakes that she is already known for. All products are hand made on the premises. Take away teas/coffees are also available.

Rhian said “I’ve been passionate about baking for many years and made and decorated countless celebration cakes. I’d outgrown my kitchen at home,  so it was time to take the plunge and have my own business premises. I love the idea of it being a family business. My late mum was a real inspiration to me and was my biggest fan, telling me to simply ‘go for it’ when I started the business a year ago. She would be so proud today so see how far I have come. My husband has been my rock over the last year and been there every  step of the way as I  dealt with the loss of my mum and growing the business. In addition, my young daughter is already taking a keen interest in making cakes and having a lot of fun fine tuning her decorating skills. She inspired the name of  the business – The Flour Girls.”

When asked what she hopes to achieve over the coming year, Rhian said “Having established the business during the last year I am really looking forward to growing it further in the new premises. Preparing the shop to open has been hard work but really exciting. I’d  like to build a website and also continue to promote  and develop The Flour Girls through pop up events and parties.”

Councillor Alan Jones,  Executive Member for Business, Culture, Leisure and Tourism at Torfaen County Borough Council  who officially opened The Flour Girls said “It’s a real pleasure to be invited here today and officially open  another new business in our beautiful heritage town. The Flour Girls will undoubtedly make a positive contribution to the diversity and mix of businesses that makes this town so unique. The move into these lovely new premises has been a huge achievement for Rhian. Her enthusiasm, dedication and vision is evident and I have no doubt that these are all the right ingredients for a very successful enterprise. I wish Rhian and her family all the very best with The Flour Girls over the coming year.”

Gaynor Wakeling, Business Development Manager at Torfaen Economy & Enterprise said “Helping women with their business aspirations is particularly close to my heart. Supporting  Rhian with her venture has been a delight and I look forward to seeing The Flour Girls go from strength to strength.”

 “At Torfaen Economy & Enterprise we’re always happy to support anyone who is looking to start a new business or help them with their next steps, so please do get in touch.”

Posted on: Wednesday 10th April 2019