Torfaen Council partners with UDDR to provide a 'one stop shop' service for businesses and shoppers


Torfaen Council have formed a partnership with the mobile app UDDR to provide businesses and shoppers with an easy to use ‘One Stop Shop’. 

Local businesses can use UDDR to digitally market their products and services, whilst residents and customers can use the app to see what is available in their locality.

The Torfaen Council Foundational Economy Project Team, funded by the Welsh Government Foundational Economy Challenge Fund, will be offering a Start-up Marketing Support Grant which will include digital advertising and marketing support for new businesses, tradespeople, and services within the local community. 

The locally founded UDDR mobile app will be the key technology partner as the project increases much-needed brand awareness for local businesses and provide a simple and innovative method for residents and customers to find and contact services local to them.

Deputy Minister for Economy and Transport Lee Waters said: “The coronavirus pandemic has affected every one of us, causing enormous challenges in all areas of our lives, but it has also encouraged many of us to support our local towns and highstreets and spend more of our money within our immediate communities.   

“We launched our Foundational Economy Challenge Fund because we want our economy to work better for all our communities in Wales, and this project which has brought Torfaen council and mobile app UDDR together, uses innovation and technology to make it even easier for to people to shop and spend locally and support businesses in their area.

“It is a great example of how we can take action to strengthen the foundations of our local economies so we are better placed to adapt and thrive whatever the future holds.”

David Smith, UDDR co-founder added “The idea for the UDDR app originally came about to support small businesses, in particular milk delivery hence the name. We are delighted to be working with Alyson and the Foundational Economy Team and look forward to creating further success stories throughout 2020/21.”

The Start Up Marketing Support Grant led by the Foundational Economy team based in Pontypool will provide funding for Start-up businesses, services and trades to feature on the UDDR mobile app for 12 months with no cost to the businesses that join during this 12 month period.

Executive Member for Economy, Skills & Regeneration, Councillor Joanne Gauden said, “It’s fantastic that we continue to support the ethos of our local Foundational economy by working in close partnership with UDDR to put Torfaen businesses on the map.

We are committed to support local business in helping others, grow the local economy and make a difference to the heart of our community by buying local.

It is important to mention that local businesses can also access a range of support services by visiting the Hyb2 in Pontypool Indoor Market.

The team there can support local businesses to receive business mentoring, social media training and business planning support.”

To take advantage of this fully funded grant and get your business on the UDDR app, or to find out more about Hyb2 and what it can offer businesses, contact the Torfaen Council Challenge Fund Project Officer Alyson Jones by emailing: or call 07971919028.

Posted on: Monday 5th October 2020